Pat Barry

Web Design/Marketing Consultant

I have 10 years of experience working in various marketing, design, and events management roles.

A little
about me

I’m a highly skilled Digital Marketing professional with experience in web design, print and digital content creation, and project management.

Address

Medford, MA

patmbarry.com

Phone

781-439-3326

patmbarry

Email

hello@patmbarry.com

Education

UMass '13

Address

Medford, MA

patmbarry.com

Phone

781-439-3326

patmbarry

Email

hello@patmbarry.com

Education

UMass '13

Email

hello@patmbarry.com

Education

UMass '13

What I will bring
to your team

Demonstrated proficiency in multiple content management systems, web hosting, and server management platforms. Proficient with Adobe Creative Suite and UI/UX design best practices. Excited to leverage my passion for design and marketing, along with my experience, to pursue more creative-focused roles in the future.

Design

Whether it's print materials, digital assets, shooting and editing video, or even audio editing, I enjoy creating content that motivates.

Web & ux

I develop modern websites that utilize strategic marketing and user experience best practices.

Marketing

I enjoy learning about a brand in order to develop marketing material that engages and resonates with the target audience.

My
experence

2019 - Present

Web Designer and Digital Marketing Consultant
Self-employed

  • Assist small businesses in developing/enhancing their brand and marketing.
  • Develop responsive, well-designed, secure websites that utilize carefully crafted marketing copy, SEO best practices, galleries, lead magnets, contact forms, etc.
  • Collaborate with clients to grasp an understanding of their business. Develop
    targeted messaging, produce compelling copy, and design effective electronic and print marketing materials and graphics.
  • Maintain, improve, and update websites, hosting, and domains. Troubleshoot and resolve problems. Monitor site performance and security.
  • Help clients build trust with visitors through content, and gather testimonials for clients.
2017 - 2019

Educational Events & Event Technology Specialist
Charles River Laboratories

  • Collaborated with marketing and creative teams on the production of marketing materials and assets. Coordinated with global vendors to design, produce, store, and transport marketing and events team materials.
  • Published content related to events across all digital channels.
  • Managed all aspects of participation in several annual educational events, from pre-planning to event day, to post-event activities.
  • Traveled to global events to manage event preparation, manage the sales team members, ensure successful event execution and supervise the production of recorded and live broadcast video.
  • Developed, launched, and administrated web-based event portals where attendees could stream events, watch live and recorded seminars and webinars, and interact with other users.
  • Created unique websites to inform and drive registration for Charles River events and developed mobile apps for event attendees using Cvent and EventsAIR.
  • Developed and administered an online material management portal for the events team to use to track all materials.
  • Trained sales and event team members on how to use the latest technology.
  • Implemented and maintained an electronic lead-capturing system for company-wide use by all sales members and at all events. 
  • Managed print-on-demand website and supervised Marketing Media Coordinator.
  • Managed contracting and business relationships with multiple technology vendors. 
2016 - 2017

Senior Marketing Media Coordinator
Charles River Laboratories

  • Managed the logistics of all events, marketing, and sales related shipments.
  • Balanced multiple high-priority tasks related to upcoming deadlines for over one hundred events and trade shows of various sizes.
  • Developed, launched, and administered an online portal for cataloging and ordering all up-to-date marketing collateral company-wide.
  • Approved all orders and made adjustments as needed, trained and provided support for new users, and maintained an active library of over 1200 listings and 200+ users.
  • Required broad knowledge of Kentico CMS, Widen Digital Asset Management, Adobe Suite, Excel, Sharepoint, Veracore fulfillment software, and FileVista FTP software.
2014 - 2016

Marketing Assistant
Charles River Laboratories

  • Maintained a physical inventory of all marketing promotional items, event graphics, displays, and supplies.
  • Utilized Salesforce to track and complete requests for customers, reviewed new leads and contacts, ran reports, and aided with database maintenance projects.
  • Played a key role in the implementation of an electronic lead system for capturing potential customer data at events. Previously we had sales team members still writing lead information down on paper and mailing it to HQ to be put in Salesforce manually.
  • Collaborated across all business segments to write monthly newsletters.
  • Drove website traffic with Google AdWords and Analytics.
  • Compiled email statistics utilizing Constant Contact.
2011 - 2014

Store Supervisor
The LEGO Group

  • Supervised a team of 12-18 employees, and provided ongoing training, coaching, and feedback to ensure consistent performance and productivity.
  • Developed and implemented procedures for opening and closing the store.
  • Monitored customer feedback to enhance customer satisfaction and loyalty.
  • Coordinated and participated in promotional in-store events.
  •  

My
education

2009-2013

University of Massachusetts, Amherst
Bachelor of Arts: Communications

  • Marketing/digital communications
  • Media & culture in mass communication
  • Video production and editing
  • Media, public relations & propaganda
  • Advertising as social communication
  • Program processes in television production
  • Film art analysis

Technical
skills

Design

  • Ability to create visually appealing and user-friendly website layouts
  • Proficient with Adobe creative suite, Photoshop, Illustrator, InDesign, Audition
  • Creating/modifying graphics and images in Adobe, drawing by hand in Procreate
  • Understanding of UI/UX design best practices, proficient with Sketch
  • Knowledge of color, typography, and layout design

Web development

  • Responsive web design
  • Experience with multiple content management systems (CMS), web hosting, and server management platforms: WordPress, Drupal, Kentico, GitHub, Netlify, Cloudflare, Elementor
  • Salesforce CRM, Constant Contact, HubSpot, Google AdWords and Analytics
  • HTML, CSS, and other web dev languages

Get in touch

Send a message

Contact form below

Phone

781-439-3326

Email

hello@patmbarry.com